Versatile Athletics For Her

My Story

Versatile Athletics For Her is my newest passion & project. Lately, I have been jumping out of my comfort zone & saying yes to new things that might scare me. I’ve realized that majority of our greatest opportunities occur when we are outside our comfort zone. This is where we tap into our potential. This is what Versatile Athletics For Her is & means to me. I have always prioritized my physical & mental well-being. I consistently give my mind and body the nutrients that it needs in order to keep me functioning at my best personal self. Going into saying yes to Versatile Athletics For Her, my goal as a co-founder was to give women health + gym motivation. I was worried that my body wasn’t “toned” enough or the typical fit girl body we see on our explore pages. But that actually fueled me. I wanted to give women a fitness account with a realistic body that they can relate to & easy but effective workouts & tips that they can implement to their everyday life. I wanted to create a safe fitness community for girls to come to & internally say “i can to”. If I can inspire at least one person throughout this new journey, that is more than enough for me.

But let's dig into the birth of the idea that is Versatile Athletics For Her and how it blossomed into fruition. I am constantly looking for ways to inspire, to motivate, and to encourage change. That being said, I look for establishing connections with people who can help me do so and vice versa in me helping them. These are the friendships, relationships, and networking connections that I value the most and pursue because we contribute to each other and work towards common goals.

The opportunity to bring Versatile Athletics For Her to life arose when my boyfriend was looking to expand his brand. My boyfriend is a performance coach and his brand, Versatile Athletics is up and coming. It has grown tremendously over time and built a lot of traction towards it's brand and fitness content. In trying to expand his audience of athletes, a decision was made to branch out and build a page solely and specifically for all females. This gave us the chance to separate our audiences and give each what they are specifically looking for/need. When agreeing to be the co-founder, I agreed to play my role in increasing brand engagement, marketing, and be the complete face for all content. This was definitely out of my comfort zone but if it meant getting a chance to make a difference, I was all over it and said yes without hesitation.